Scope of work
We analyse your current situation, identify gaps and opportunities, and provide a structured strategy with clear recommendations and a practical roadmap for implementation.
This service is the starting point for all strategic collaborations.
Brand & business context
We review your business objectives, brand positioning and key messages, define your target audience and clarify the role of social media within your overall marketing ecosystem.
Marketing & media audit
We conduct a structured analysis of your existing social media channels, content, messaging and visual consistency. This includes an evaluation of channel relevance, performance and competitive landscape to identify structural issues and inefficiencies.
Media strategy development
Based on the audit, we define your media positioning, strategic objectives and channel strategy. We structure content around clear pillars and formats aligned with your brand and business goals.
Actionable roadmap
We deliver clear strategic recommendations and a 90-day media roadmap outlining priorities, focus areas and implementation guidelines for internal or external teams.
Deliverables
Strategic audit and media strategy document
Clear media positioning and strategic direction
Content architecture and channel priorities
90-day roadmap ready for execution
Format
One-time strategic engagement
Remote or hybrid collaboration
Timeline defined at the start of the project
Important to note
This service focuses on analysis, strategy and direction. Content production, photo and video shoots, campaigns and ongoing media management are not included and can be scoped separately.