Scope of work
We work on brand positioning, visual identity and alignment of all brand elements to ensure your brand looks cohesive, professional and credible at every point of contact.
This service is suitable for new brands, rebranding projects or businesses that have grown without a unified brand system.
Brand building or rebranding
We define or refine the brand’s foundations, including positioning, values and key messages, ensuring alignment with business objectives.
Visual identity system
We create or restructure the brand’s visual identity, including logo usage, colour palette, typography and core visual principles.
The result is a clear and usable identity system — not just individual design elements.
Digital brand alignment
We align your brand across social media, website visuals and key digital assets to ensure consistency and clarity.
This includes visual direction and design previews for the website, without executing full website development.
Offline brand alignment
We define visual principles for offline materials (presentations, printed assets, packaging concepts, corporate materials) to ensure consistency beyond digital platforms.
Brand guidelines
We deliver a structured brand guidelines document that can be used by internal teams and external partners.
What is included
Brand building or rebranding strategy
Visual identity and brand system
Social media visual identity
Website visual direction and design previews
Alignment of key online and offline brand assets
Brand guidelines document
What is not included
Full website design or development
Technical website implementation
Content production (photo, video, copywriting)
Printing or manufacturing
Campaign execution
These can be delivered as separate projects if required.
Typical follow-up projects
Full website redesign and development
Content production aligned with the new brand identity
Packaging or retail design execution
Campaign-specific creative projects
Format
Project-based engagement
Timeline defined based on scope