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This service provides a structured creative and brand direction to elevate the visual and narrative identity of the brand across media touchpoints.
The objective is to define how the brand is expressed visually and strategically, ensuring coherence, impact and alignment with long-term positioning.
This service includes the following activities:
• Review of current visual identity and creative outputs
• Definition of visual direction and creative principles
• Development of branding guidelines (colours, typography, imagery style)
• Creation of content style frameworks for editorial and social media
• Development of tone of voice and messaging direction
• Alignment of visual identity with strategic platform priorities
• Recommendations for content treatment, composition and aesthetic hierarchy
• Key creative samples and format guidance to support implementation -
The client receives the following deliverables:
• Brand & Creative Direction document (PDF)
• Visual identity guidelines and creative principles
• Defined content style frameworks for social media and editorial use
• Voice and messaging guide aligned with brand positioning
• Visual references and sample formats for implementation
• Creative recommendations ready for execution by internal or external teamsAll materials are delivered in a professional, presentation-ready format.
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Project type: One-time service
Format: Remote collaborationThe process includes:
• Initial creative briefing (60 minutes)
• Visual and brand audit phase
• Creative direction development phase
• Final presentation and handoverEstimated duration: 3–4 weeks from project start.
Communication is conducted through scheduled calls and structured email correspondence.
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• Total investment: €4,500
• Payment terms: 100% pre-payment
• The official start of the project is defined by the signing of the agreement and completion of the pre-payment
• Upon completion, the client receives an Act of Services Rendered
• Any additional services requested beyond the initial scope are invoiced and billed separately

