This service ensures that social media is not just active, but clearly positioned, strategically managed and aligned with your brand and business objectives over time.

Strategic Media Management is designed for brands seeking an ongoing strategic partner rather than one-off execution.

Scope of work

Strategic Media Management covers the strategic leadership, planning and coordination of your brand’s media activity.
We operate at a strategic level, ensuring clarity, structure and consistency across platforms while aligning all media actions with the broader brand and business goals.

This service can be delivered in collaboration with internal teams or external partners.

Collaboration model

If your brand has an in-house social media manager or internal marketing team, Strategic Media Management provides strategic oversight, direction and quality control, while day-to-day execution is handled internally.

We guide, structure and supervise media activity, ensuring that all actions follow a clear strategy and consistent brand direction.

All additional specialists and execution resources — including content creators, designers, photographers, videographers, copywriters or media buyers — are not included in the management fee and are scoped and billed separately if required.

What is included

  • strategic media planning and ongoing oversight

  • alignment of media activity with brand strategy and business objectives

  • content and creative direction

  • coordination and supervision of ongoing media activity

  • collaboration with in-house teams or external partners

  • regular strategic reviews and optimisation guidance

What is not included

  • execution by additional team members

  • content production (photo, video, copywriting, design)

  • freelance or agency resources

  • paid media buying or campaign execution

  • website design or development

These elements can be scoped and delivered as separate projects depending on your needs.

Typical extension scenarios

  • photo and video production aligned with strategic direction

  • paid media campaign execution

  • additional creative or production resources

  • website visual alignment or redesign

  • campaign-specific creative projects

Deliverables

This is an ongoing service. Deliverables evolve over time and typically include:

  • strategic media planning and direction

  • structured content and media guidance

  • coordination frameworks for teams and partners

  • optimisation recommendations based on performance and objectives

Format

  • ongoing monthly collaboration

  • scope and collaboration model defined at the start of the engagement